But the film does not merely read like an advertisement for Mr. McFarlane's successes, it is a complex character study as well. McFarlane strikes a dangerous balance between artist and entrepreneur, at times agitating against corporate exploitation and at times assuming a commercial attitude of his own. Mr. McFarlane is also famous for his conspicuous level of consumption: the purchase, for instance, of Mark McGwire's 70th homerun baseball at a staggering 2.7 million dollars.

But the film also takes us inside to meet the man as well as the legend, revealing the media mogul at some of his most unguarded moments. THE DEVIL YOU KNOW is a fascinating profile of this complex creator. Artist, businessman, baseball fan, father--there are more sides to McFarlane than there are panels in a Spawn comic book.